As many of you know, although my career is in writing, I am extremely passionate about public relations and event planning. This includes everything from branding to social media to viral campaigns. I love it all.
I know this is more of an “industry” type of post, but it’s something I like to write about and share. Plus, who isn’t interested in food? I can go back to blogging about make-up and celebrities tomorrow 🙂
I’ve noticed a steep decline in the fast food industry over the past 5 years or so. I think it’s due, in part, to fast restaurants (in between fast food and a restaurant – yes, I made it up) like Qdoba and Panera, which, for a couple more dollars, are so much fresher and better than McDonald’s or Subway – to most anyway. Don’t get me wrong, though – sometimes a girl just needs a McDonald’s sweet tea and fries.
However, McDonald’s and Subway are still super popular, probably because they are offering healthier options and changing with their demographics. An example of this would be McDonald’s McCafe, which now offers Starbucks type drinks for much less than the coffee giant. Very smart, McD’s.
Here are some chains that could definitely learn from their adaptability tactics. Seriously, when was the last time you ATE at one of these places? (After midnight doesn’t count)
- Dairy Queen
- Pizza Hut
Image isn’t everything, but it’s a lot of it. McDonald’s tries to stay current with their ad campaigns, putting modern twists on their theme song and using different demographics to convey their message. It works to a degree, whereas Rally’s commercials are pretty much non-existent, Sonic commercials are nothing but average, and Dairy Queen commercials are just dumb. Something I’ve learned is that people need to feel a connection with a brand – in this case, a fast food brand – to choose it. Obviously, your stomach helps too, but seeing a hilarious or just plain good commercial plays a bigger role in your brain’s choice of eating out than you think.
I know Hardee’s is trying with their new commercials. They are actually pretty funny. But witty advertising for chicken strips isn’t helping. They also need to grow and change with today’s population, who, I believe as a whole, is more health-conscious than maybe 10 years ago, especially since organic and natural EVERYTHING has become “cool” again.
Pizza Hut may be a little different from the others in that people haven’t really stopped eating pizza, I just think they would rather pay a little more for a great chain (Donato’s!) or to go to a local pizza place than settling for something mediocre. Even Little Caesar’s has the right idea with their $5 pizzas. The quality isn’t good in my opinion, so paying just $5 seems fair.
I feel like the problem with these places is that they were serving only one type of food for so long, be it hamburgers or pizza, that they don’t want to offer salads or smoothies. It may go against fast food code, but it also increases sales. I’ll let them decide 🙂